Supporting Challenges,
Cultivating Growth
Supporting Your Business Challenges End-to-End
From marketing strategy to digital execution, we identify the core of your challenge and support you through every step.
Services
Our Services
We cover four core areas essential for business growth—marketing strategy, digital execution, system development, and project management—end-to-end. Our strength is bridging strategy and execution, upstream to ground level, through a single integrated partner.
01
Marketing & Branding Strategy
We design actionable strategies integrating target analysis, customer journey mapping, and brand positioning—all anchored to business objectives. From 'who, what, and how to communicate' to channel selection, budget allocation, and KPI design, we develop everything consistently.
- —We extract winning insights from market and customer data.
- —We design customer journeys that move your target audience and drive purchasing decisions.
- —We define your unique market positioning and deliver a powerful brand message.
02
Digital Marketing
We design and execute digital initiatives across SEO, content, SNS, web advertising, CRM, MA, and web production—as an integrated whole. Rather than channel-by-channel optimization, we prioritize customer journey-wide design and continuous PDCA improvement, including UX direction for websites and LPs.
- —We build a customer acquisition foundation that drives business growth through SEO and web advertising.
- —We produce high-quality creative that captures your target's attention and drives results.
- —We design scenarios using SNS and MA to deepen long-term relationships with your customers.
03
IT Consulting & App / System Development
We support DX initiatives, business system improvements, and new digital product development—from strategy through requirements definition, vendor selection, and development management. Grounded in AI-driven development and combined with offshore and nearshore partnerships, we deliver system builds that balance speed and cost efficiency.
- —We design AI-powered DX strategies and execution roadmaps to solve your business challenges.
- —We implement the latest AI technologies into business processes, driving dramatic productivity gains.
- —We guide you from AI concept through PoC, internal adoption, and in-house capability building—embedding AI that truly works into your operations.
04
PM / PMO
We serve as the central driving force for complex projects involving multiple vendors and departments. From team formation and structure-building to internal capability development, we build the organizational foundation for project success.
- —We oversee the entire project lifecycle and build unwavering governance.
- —We clearly define member roles and form teams that move autonomously toward shared goals.
- —We mediate the interests of diverse stakeholders and facilitate smooth consensus-building.
Case Studies
Our Work
We have 100+ project results supporting clients from major enterprises to growth-stage startups, across BtoB and BtoC in marketing, digital, and IT.
Major Cosmetics
Project
CRM Strategy Planning and Execution Support for D2C
Overview
Developed retention initiatives based on purchase data analysis and introduced operational improvements to streamline production workflows. Led information architecture for campaign initiatives, managed LP and system development, and drove PDCA cycles based on performance measurement.
Government Agency
Project
Digital PR Strategy Planning and Web System Management for Large-Scale International Event
Overview
Led promotion strategy planning, website requirements definition, and overall management of development and implementation processes involving multiple vendors. Designed system operation workflows for smooth information delivery during the event period and managed on-site operations.
Major Housing & Real Estate
Project
Large-Scale Corporate Site Renewal Strategy and System Requirements Definition
Overview
Led strategy planning through system requirements definition and overall management of the development and production process for a large-scale corporate site renewal. Executed cross-departmental stakeholder management and developed branding and website design strategy for affiliated research facilities.
Major Building Materials & Housing Equipment
Project
Flagship Product Rebranding and Marketing Communication Strategy Development
Overview
Extracted and analyzed user challenges through customer interviews and social listening. Designed data-driven customer journeys and developed an integrated communication strategy encompassing creative and PR initiatives.
Major Beverage Group
Project
Company-Wide Branding Strategy Planning for Global Purpose Development
Overview
Supported the articulation and strategy development of corporate purpose for global markets. Extracted insights from domestic and international stakeholder research and designed company-wide brand communication guidelines.
Manufacturing
Project
Marketing Strategy Planning and Organization Building for Business Turnaround
Overview
Starting from customer analysis and product rebranding, developed a comprehensive marketing strategy and KPI framework. Provided end-to-end support across owned media, promotions, advertising, and content production (sales materials, trade shows, web, etc.) to build the organization and drive end-to-end execution.
We have many more case studies beyond what's listed here. Feel free to contact us for details.
Our Process
How We Work
At McGuffin, we drive projects through four steps that start from the 'why' behind the challenge and never disconnect strategy from execution. Unlike typical consulting that 'ends with a proposal,' we stay involved through the execution phase.
01
Discovery
Dig into the core of the challenge
Through interviews, current state analysis, competitive research, and data reviews, we identify the fundamental problems behind surface-level challenges. Correctly defining 'what needs to be solved' is the starting point for everything.
02
Strategy
Design an actionable roadmap
Based on the challenge definition, we develop a roadmap including KPI setting, initiative prioritization, and resource planning. We prioritize 'strategies that can actually be executed' and create plans that don't remain pie-in-the-sky.
03
Execution
Move with speed and precision
We broadly support the execution phase—from initiative design to vendor management, project management, and content production direction. We build smooth execution structures premised on coordination with client-side resources.
04
Review
Improve with data, plan the next move
We drive continuous improvement cycles through initiative effectiveness measurement, KPI progress reviews, and retrospectives. Our ultimate goal is not one-off initiatives but establishing systems that contribute to sustained business growth.
Depending on the scale and phase of the project, we can flexibly support part or all of the Discovery-to-Review process. We can accommodate requests such as 'I just want to consult on strategy' or 'I only need PM support for the execution phase.'
About McGuffin
About McGuffin
"Disconnection between strategy and execution." "Insufficient internal resources." "Can't see results from leaving everything to agencies." These are challenges many companies face. We address them with an integrated support structure.
100+
Projects Completed
15
Industries Served
Industries Served
Strategy and Execution Together
While many consultants 'end with a strategy proposal,' McGuffin stays involved through the execution phase. We provide support premised on partnering until initiatives are moving and producing results. Our goal is for your team to feel the momentum—'things are actually moving,' 'the numbers are changing'—and we pursue that together.
Both Marketing and IT Expertise
Consultants who deeply understand both marketing strategy and digital/IT implementation are rare. Because McGuffin has both axes, bridging the marketing and IT departments comes naturally. We resolve the walls of 'requirements aren't being communicated' or 'initiatives can't be implemented in the system' through a single point of contact.
Large-Scale Project Experience × Agile Structure
We've handled everything from large-scale IMC campaigns for major domestic advertisers to growth initiatives for startups, regardless of scale or industry. We provide the PMO and quality management expertise cultivated in major projects through an independent, nimble structure. We answer the need for 'don't want to go to a major agency, but don't want to compromise on quality.'
Company Overview
Contact
Let's Talk First
Even if you're at the stage of 'I wonder if this is something I can even consult about,' you're welcome. Share your current situation and challenges with us, and we'll propose the optimal form of support.
We typically respond within 2 business days. Non-disclosure agreements (NDA) are also available.